The Ice-Watch brand continues its momentum and today enters the world of Swiss watchmaking with a new collection, Ice-Swiss. The Ice-Swiss watches combine our creativity and our idea of purity with the extraordinary Swiss quality! A true mark of our quest for excellence and our pursuit of perfection. The collection is not only assembled in Switzerland with a Swiss movement and a Swiss certificate, its screwed
backcase also discloses the Swiss Cross Cut for Swarovski Zirconia, a beautiful interpretation meticulously cut and facetted which reveals a subtle and discrete silhouette of the "Swiss Cross" to highlight and bring forth special unspoken values. Discover the pure dynamic of this collection as well as its new identity.
The Swiss Cross cut is exclusively used in the ICE-SWISS collection of watches made with Swarovski Zirconia, which was developed in close cooperation between Ice-Watch and
SWAROVSKI GEMS™. The Swiss Cross cut is a masterpiece of cutting and faceting that reveals a subtle and discrete silhouette of the "Swiss Cross".
It is a true symbol of the ongoing initiatives and the commitment to maintain tradition, to flourish craftsmanship and technical sophistication, trust and reliability, reflecting the luxury and international positioning established throughout the industry today.