Ice-Watch launches its first
« Swiss Made » watch

We are proud to announce the launch of our Ice-Swiss collection that will take place in Geneva in June. In presence of the designers who contributed to this project.

For several years, we have looked at ways of combining the creativity and purity of the Ice-Watch design with the extraordinary quality of 'Swiss Made' movement. The Ice-Swiss watches are the culmination of our continuous quest for excellence and our pursuit of perfection.

We relied on professional designers to finalise this new line's identity, working with the German 'Dreimann' studio and relying on the technical expertise of Gabriel Guidi (CPL Design). Studio Dreimann has previously collaborated with the Ice-Watch brand for the design of the successful ICE collection in 2012. (The ICE is a minimalist model made in one piece from the case to the wristband).

The first collection comprises 42 models and is based on two different designs. There are watches for men and women, a few chronographs, threehand watches and the models come in various sizes, from 32 mm to 45 mm. The first design is rounded, with a curved glass that is reminiscent of a vintage pocket watch. The second design is sleeker but is equally classy. The idea behind the design was to create a new watch brand that embodies authenticity and inspires memories and emotions.

As a mark of quality, the Swiss Cross Cut of Swarovski Zirconia will also be inlaid in the warranty card of this 100% Swiss Made watch. The meticulously cut and facetted stone highlights the subtle and discrete silhouette of the 'Swiss Cross' epitomising the values of purity, excellence, originality and uniqueness. The Ice-Watch brand holds the exclusive rights to the Swiss Cross Cut.

Combining raw materials and muted colours for interesting contrasts, the stylish Ice-Swiss watches are expected to retail at prices ranging from €290 to €490.

The launch will take place in June in Geneva. The collection will be progressively available in points of sales by the end of the year.

Ice-Swiss BackgroundDOWNLOAD
Ice-Swiss Background